A Sequential Test for Selecting the Better Variant - Online A/B testing, Adaptive Allocation, and Continuous Monitoring

WSDM, pp. 492-500, 2019.

Cited by: 5|Bibtex|Views72|DOI:https://doi.org/10.1145/3289600.3291025
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Other Links: dblp.uni-trier.de|dl.acm.org|academic.microsoft.com

Abstract:

Online A/B tests play an instrumental role for Internet companies to improve products and technologies in a data-driven manner. An online A/B test, in its most straightforward form, can be treated as a static hypothesis test where traditional statistical tools such as p-values and power analysis might be applied to help decision makers de...More

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