A Sequential Test for Selecting the Better Variant - Online A/B testing, Adaptive Allocation, and Continuous Monitoring
WSDM, pp. 492-500, 2019.
Online A/B tests play an instrumental role for Internet companies to improve products and technologies in a data-driven manner. An online A/B test, in its most straightforward form, can be treated as a static hypothesis test where traditional statistical tools such as p-values and power analysis might be applied to help decision makers de...More
Full Text (Upload PDF)
PPT (Upload PPT)