Divide and diffuse: Comparing digital divide and diffusion of innovations perspectives on mobile phone adoption

MOBILE MEDIA & COMMUNICATION, pp. 401.0-424.0, 2015.

Cited by: 20|Bibtex|Views0|DOI:https://doi.org/10.1177/2050157915590469
Other Links: academic.microsoft.com

Abstract:

Integrating digital divide and diffusion of innovations approaches, this study analyzes individual-level and market-level influences on the 8-year cumulative adoption of the mobile phone in one developing country. Considering each year separately, as tests of the typical digital divide model, age, education, economic condition, Internet a...More

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