Antecedents of system purchasing in B2B services

This article aims to analyze the relation between business-to-business (B2B) service integration and purchasing strategies and to provide new knowledge on the antecedents of complex purchasing systems. We present the results of an empirical study in the infrastructure management sector (i.e., electricity and telecom networks), in which integrating B2B services is a current concern among network operators. In this article, we compare the influence of operational services and strategic services on the B2B relationships between service providers and customers.