Research on logo design and evaluation of youth education brands based on visual representation
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, pp. 722.0-733, 2017.
Abstract:
Purpose - The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different characteristics that impact liking a logo. The logos of youth education brands were explored in this study. Design/methodology/approach - The Kansei engin...More
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