Research on logo design and evaluation of youth education brands based on visual representation

Huai Cao
Huai Cao
Bin Li
Bin Li

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, pp. 722.0-733, 2017.

Cited by: 0|Views1

Abstract:

Purpose - The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different characteristics that impact liking a logo. The logos of youth education brands were explored in this study. Design/methodology/approach - The Kansei engin...More

Code:

Data:

Get fulltext within 24h
Bibtex
Upload PDF

1.Your uploaded documents will be check within 24h, and coins will be credited to your account.

2.As the current system does not support cash withdrawal, you can add staff WeChat (AMxiaomai) to receive it as a red packet.

3.10 coins will be exchanged for 1 yuan.

?

Upload a single paper

for 5 coins

Wechat's Red Packet
?

Upload 50 articles

for 280 coins

Wechat's Red Packet
?

Upload 200 articles

for 1200 coins

Wechat's Red Packet
?

Upload 500 articles

for 3000 coins

Wechat's Red Packet
?

Upload 1000 articles

for 7000 coins

Wechat's Red Packet
Your rating :
0

 

Tags
Comments