Visual Attribute Modulates the Time Course of Iconic Memory Decay

Studies on iconic memory demonstrate that rich information from a visual scene quickly becomes unavailable with the passage of time. The decay rate of iconic memory refers to the dynamics of memory availability. The present study investigated the iconic memory decay of different stimulus attributes that comprised an object. Specifically, in Experiment 1, participants were presented with eight coloured numbers (e.g., red 4) and required to remember only one attribute, either colour or number, over different blocks of trials. The participants then reported the cued attribute in which the cue Stimulus Onset Asynchrony (SOA) from the memory array onset was varied (0, 100, 200, 300, 500, and 1000ms). We found that numerical information became unavailable more quickly than colour information, despite the fact that the memory accuracies at 0 and 1000ms SOAs were comparable between the two attributes. In Experiment 2, we replicated the finding that a numerical representation was lost more quickly than a colour representation when visual masks followed the target stimulus. These results suggest that the various visual attributes comprising an object are lost over time at different rates in iconic memory. We discuss this finding in relation to how perceptual representation is transferred to the capacity-limited visual working memory.