Entry Timing in Foreign Markets: A Meta-analytic Review and Critique

In this meta-analytic review, we examine the entry timing-firm performance relationship as it has been studied in international business research. In addition, we present several moderating factors that strengthen or weaken that relationship. We find that early entry bears financial advantages in international markets, but those advantages depend on country of entry and origin, industry context, performance measurement, type of entry and time period. We conclude with a discussion of avenues for future research.