Blurring production-consumption boundaries: Making my own luxury bag

Ha Youn Kim
Ha Youn Kim

Journal of Business Research, pp. 120-125, 2017.

Cited by: 2|Bibtex|Views0|

Abstract:

Leather crafting of leather wallets or bags exhibiting similar designs as prestige brands is an emerging hobby among fashion-forward Korean consumers. This study examines the motivations of this emerging craft consumer. Data collected using in-depth interviews and participant observations support the following observation. A conspicuous o...More

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