Physical Distribution System Of Drumstick (Moringa Oliefera) In Vadodara District Of Gujarat
INDIAN JOURNAL OF ECONOMICS AND DEVELOPMENT(2018)
摘要
The major marketing channels for distribution of drumstick, found in the study area were (I) Producers -> Wholesalers -> Retailers -> Consumers, (II) Producers -> Organized Retailers -> Consumers, and(III) Producers -> Wholesaler-cum-Commission Agent of local market -> Wholesaler-cum-Commission Agents of distant markets -> Retailers in distant markets -> Consumers in distant markets. It has to be mentioned here that the price offered by wholesalers to the farmers in Channel-I was higher than the price offered by retailers to farmers in Channel-II, however marketing efficiency was higher for Channel-II. If marketing costs are reduced in Channel-I, it can be made equally or more efficient than Channel-II. This may be achieved with proper post-harvest management, effectively reducing losses during distribution.
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关键词
Drumstick, marketing channel, marketing efficiency, price spread
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