Segmentation, Incentives and Privacy

MATHEMATICS OF OPERATIONS RESEARCH, pp. 1252-1268, 2018.

Cited by: 0|Bibtex|Views36|DOI:https://doi.org/10.1287/moor.2017.0903
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Other Links: dblp.uni-trier.de|academic.microsoft.com|arxiv.org

Abstract:

Data-driven segmentation is the powerhouse behind the success of online advertising. Various underlying challenges for successful segmentation have been studied by the academic community, with one notable exception-consumers' incentives have been typically ignored. This lacuna is troubling, as consumers have much control over the data bei...More

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