Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments

Management Science, 2018.

Cited by: 1|Bibtex|Views21|DOI:https://doi.org/10.1287/mnsc.2017.2944
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Other Links: academic.microsoft.com|dblp.uni-trier.de

Abstract:

We design a series of online performance feedback interventions that aim to motivate the production of user-generated content (UGC). Drawing on social value orientation (SVO) theory, we develop a novel set of alternative feedback message framings, aligned with cooperation (e.g., your content benefited others), individualism (e.g., your co...More

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