Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments
Management Science, 2018.
We design a series of online performance feedback interventions that aim to motivate the production of user-generated content (UGC). Drawing on social value orientation (SVO) theory, we develop a novel set of alternative feedback message framings, aligned with cooperation (e.g., your content benefited others), individualism (e.g., your co...More
Full Text (Upload PDF)
PPT (Upload PPT)