The impact of retail format diversification on retailers’ financial performance
Journal of the Academy of Marketing Science, pp. 147-167, 2017.
Retail format Financial performance Tobin’s Q Diversification portfolio Dynamic panel model
For retailers, format portfolio management is a core marketing operation, but has received little attention in the marketing literature. This study analyzes the relationship between format diversification and retailer performance in a global setting, where retailers as part of their geographic expansion process often employ format diversi...More
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