The impact of retail format diversification on retailers’ financial performance

Yuying Shi
Yuying Shi
Jeremy M. Lim
Jeremy M. Lim
Stephen L. France
Stephen L. France

Journal of the Academy of Marketing Science, pp. 147-167, 2017.

Cited by: 1|Bibtex|Views0|Links
Keywords:
Retail format Financial performance Tobin’s Q Diversification portfolio Dynamic panel model

Abstract:

For retailers, format portfolio management is a core marketing operation, but has received little attention in the marketing literature. This study analyzes the relationship between format diversification and retailer performance in a global setting, where retailers as part of their geographic expansion process often employ format diversi...More

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