Tutorial on Online User Engagement: Metrics and Optimization
Companion Proceedings of The 2019 World Wide Web Conference, pp. 1303-1305, 2019.
User engagement plays a central role in companies operating online services, such as search engines, news portals, e-commerce sites, entertainment services, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engage them short-term and more import...More
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