Providers' Perceptions Of The Online Community Marketplace For Lodging Accommodations

With the increase in intermediaries in the online marketplace for lodging accommodations, such as Airbnb, Vacation Rental by Owner, Home Away, and Flip Key, opportunities for consumers to book lodging accommodations and for home owners to rent out their own homes, condominiums, and bedrooms are growing. While some research has investigated travelers' motivations for using these services, little work has addressed the motivations and behaviors of owners. This qualitative study used interpretative phenomenological analysis to analyze data collected from interviews with current owners. Themes that emerged from the analysis, pertaining to the description of the providers, included identity, motivations, and drawbacks; while those related to the daily operations of the facility included advantages, features, and logistics. Ultimately, the study found that providers of alternative lodging are focused on respect between hosts and guests, developing meaningful relationships, and acquiring all the necessary resources to operate.