Attention in Business Press to the Diffusion of Attention Technologies, 1990–2017

Zane T. Hoffmann
Zane T. Hoffmann

International Journal of Communication, pp. 262018.

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Other Links: academic.microsoft.com

Abstract:

Organizations in the digital networked media environment must increasingly rely on data about audiences’ allocation of their attention to obtain positive returns on their marketing budgets; provide better and more personalized services; or achieve more successful outcomes of health, political, or other campaigns or interventions. Thus, a ...More

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