The co-evolution of competition and parasitism in the resource-based view: a risk model of product counterfeiting

•The primary concern in the resource-based view of the firm has been competition.•But often the relevant ecology includes parasites such as product counterfeiters.•Parasitism diminishes reputational resources and produces significant risk of harm.•This article models the mechanism by which competition and parasitism co-evolve.•It thus shows how the RBV can be extended to deal with a more realistic ecology.