Smartphones Uses to Discover a Touristic Destination and its Consequences on Tourism Experience: An Abstract
academy marketing science world marketing congress(2019)
摘要
Smartphone appears as a “traveling companion” of the tourist to serve his experience. The purpose of this research is to understand how tourists use their smartphone to discover a tourist destination. We develop and test a model of use diffusion of smartphone. Our research is based on use-diffusion (U-D) theory. This theory identifies perceived effects of mobile service uses only on utilitarian dimension. In the field of tourism, research show that perceived effects of uses are not limited to the utilitarian dimension but also to the other dimensions of the tourism experience.
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