Strategic Decisions to Enter Semnan Gypsum Plaster Plants in the International Markets

In order to enter the international market, companies must identify their objectives and policies and decide based on it to the best way of entering to international markets. In this study, the effective factors on entering the international markets and entry strategies were prioritised according to the potential of companies in Semnan gypsum industry using network analysis of multi criteria decision technique (ANP). The statistical population consisted of managers and employees of Semnan Gypsum plants and 30 people of them were selected as a sample. Data were collected by paired comparisons questionnaires and then, expert's average ideas were estimated using the geometric mean. Data were analysed by super decisions software and the strategies were prioritised. The results show that the indirect export, manufacturing contract, franchise, direct export, mutual investment and the established of a full ownership unit have the most priorities, respectively.