The role of big data analytics capabilities (BDAC) in understanding the challenges of service information and operations management in the sharing economy: Evidence of peer effects in libraries

•This work highlights challenges of service operations in the sharing economy.•Empirical evidence of peer effects and externalities is presented.•Data was gathered from Brazilian libraries through big data analysis.•This work provides detailed insights to the economics of the sharing economy.•This work extends knowledge on service operations in the sharing economy.