From Fan-Centric Handset Manufacturing To Intense Product Diversification: A Study Of The Rapid Transformation Of A Telecommunication Giant In China And Beyond

Xiaomi Corporation is a very successful company in the wireless telecommunications industry in China. The company has been able to adopt a "fan-centric" business model that includes extensive input from their customer base on handset design, user interface design, and features for other products/ services offered by the company. The "innovation ecosystem" the company created has allowed a recent surge in sales and popularity that provides a model for other wireless telecommunications companies ranging from network service providers to application developers to follow.