Research on the Cultivation Mechanism of Red Culture in Colleges and Universities under the New Media Environment of Computer Network

At present, under the background of computer network new media environment, the communication of red culture in colleges and universities is facing many challenges, including: the right to speak of red culture communication in colleges and universities is severely challenged, and the content of red culture communication in colleges and universities is facing severe challenges. Red culture is an important part of the historical development of our country, which is full of advanced revolutionary thought and a high condensation of life value and social development thought. In the process of carrying out ideological and political education in colleges and universities, we should emphasize the guiding role of the spirit of red culture. With the continuous progress and development of socialism in our country, red culture has also been effectively developed, and has become an important carrier for the cultivation of socialist core values in our country. In the era of cultural diversification, we should persist in carrying forward red culture, lead the development of socialist core values, and be guided by socialist core values. Occupy the theoretical heights. This paper analyzes the cultivation mechanism of red culture in colleges and universities under the new media environment of computer network, optimizes the dissemination content of red culture by using network platform, innovates the mechanism of ideological and political education, and realizes the leapfrog development of red culture in colleges and universities under the new media environment of computer network.