"It's a scavenger hunt": Usability of Websites' Opt-Out and Data Deletion Choices

Hana Habib
Hana Habib
Sarah Pearman
Sarah Pearman
Jiamin Wang
Jiamin Wang
Yixin Zou
Yixin Zou

CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI USA April, 2020, pp. 1-12, 2020.

Cited by: 4|Bibtex|Views104|DOI:https://doi.org/10.1145/3313831.3376511
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Other Links: dl.acm.org|dblp.uni-trier.de|academic.microsoft.com

Abstract:

We conducted an in-lab user study with 24 participants to explore the usefulness and usability of privacy choices offered by websites. Participants were asked to find and use choices related to email marketing, targeted advertising, or data deletion on a set of nine websites that differed in terms of where and how these choices were prese...More

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