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Is This An Ad?: Automatically Disclosing Online Endorsements On YouTube With AdIntuition

CHI '20: CHI Conference on Human Factors in Computing Systems Honolulu HI US..., pp.1-12, (2020)

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Abstract

Undisclosed online endorsements on social media can be misleading to users who may not know when viewed content contains advertisements. Despite federal regulations requiring content creators to disclose online endorsements, studies suggest that less than 10% do so in practice. To overcome this issue, we need knowledge of how to best dete...More

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Michael Swart
Michael Swart
Ylana Lopez
Ylana Lopez
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