The practice of the alcohol industry as health educator: a critique.

Adolescence marks a developmental period with heightened vulnerability to alcohol use and its consequences. In this viewpoint paper, we examine the involvement of the alcohol industry in alcohol and other drug (AoD) education from both an alcohol harm reduction and a school-based health education perspective, using the example of the Smashed programme to illustrate our critique. We issue caution to schools that are invited to participate.