Software Business: 10th International Conference, ICSOB 2019, Jyväskylä, Finland, November 18–20, 2019, Proceedings

Connected products and DevOps allow for a fundamentally different way of working in R&D. Rather than focusing on efficiency of teams, often expressed in terms of flow and number of features per sprint, we are now able to focus on the effectiveness of R&D as expressed in the amount of value created per unit of R&D. We have developed several solutions, such as HYPEX, HoliDev and hierarchical value models, but companies still experience challenges. In this paper, we provide an overview of the trends driving the transition to focusing on effectiveness, discuss the challenges that companies experience as well as the requirements for a successful transformation.