A Proposition for a Service Systems Design Method

Service science studies complex socio-technical service systems. To understand them, service science requires a multidisciplinary approach and a combination of methods and logic from fields, such as computer science, psychology, design, marketing, and more [1]. We are interested in advancing service science by combining three research areas, namely: opportunity recognition, business modeling, and software engineering. The desired outcome of the project is a service system design method (Error! Reference source not found.) that links together three levels – an individual intuition of business, an organization of business, and an IT implementation. On the first design level, an individual, inspired by its environment, gets business ideas that they believe to be valuable to a customer segment. The individual designs the second (organizational) level with other people as a service system. The organizational level feeds the third (IT implementation) level with fuzzy business needs. The IT implementation phase yields a concrete artifact.