Publication Iv: Managing Commercialisation Risks In Innovation Development: Linking Front End And Commercialisation

Although front end and commercialisation phases of new innovation development process are usually presented in separate and sequential phases, the phases are linked in practical new innovation development work. This paper describes a risk management based practical approach in supporting the linking of commercialisation related issues in the front end work and decision making of innovation development. By linking the front end and commercialisation opportunities, uncertainties and risks related to commercialisation are taken into consideration already at the early stages of innovation development where most of the important decisions related to the performance features, market attractiveness and costs of the new innovation are done and fixed. The work is based on a large interview study of innovation management practices in companies and an analysis of the empirical material using the constructivist collective case study methodology.