Factors Influencing Consumers’ Use of Retailers’ Facebook Pages: Application of the Technology Acceptance Model by

Siming Gu, Hye Jeong Kim,Sang-Eun Byun,Wi-Suk Kwon,Eun Byun,Yishuang Li, Xiao Huang, Siyuan Han

semanticscholar（2013）

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....................................................................................................................... ii ACKNOWLEGEMENT .................................................................................................... iii LIST OF TABLES ............................................................................................................ vii LIST OF FIGURES ......................................................................................................... viii CHAPTER

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