CHAPTER ONE: NUDGING PRO ENVIRONMENTAL BEHAVIOR: EVIDENCE AND OPPORTUNITIES

Hilary Byerly,Andrew Balmford,Paul J Ferraro,Courtney Hammond Wagner,Elizabeth Palchak,Stephen Polasky,Taylor H Ricketts,Aaron J Schwartz,Brendan Fisher

Increasing Private Contributions To Environmental Goods With Behavioral Insights（2019）

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摘要

Studies from the human behavioral sciences show that minor features of decision settings can have major effects on people’s choices. While such behavioral insights have positively influenced individual health and financial decisions, less is known about whether and how these insights can encourage choices that are better for the environment.

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