Co-located Parent Coaching Services Within Pediatric Primary Care: Feasibility and Acceptability

•Pediatricians screened for parenting and family psychosocial concerns at checkups.•Parenting Specialists provided parent coaching to parents at 11 pediatric offices.•A total of 1,301 families participated in parent coaching over a two year period.•Physician confidence and knowledge improved for addressing psychosocial concerns.•Physicians endorsed parent coaching as a valuable addition to child primary care.