Running the COVID-19 marathon: the behavioral adaptations in mobility and facemask over 27 weeks of pandemic in Seoul, South Korea

Battle with COVID-19 turned out to be a marathon, not a sprint, and behavioral adjustments have been unavoidable to stay viable. In this paper, we employ a data-centric approach to investigate individual mobility adaptations and mask-wearing in Seoul, South Korea. We first identify six epidemic phases and two waves based on COVID-19 case count and its geospatial dispersion. The phase-specific linear models reveal the strong, self-driven mobility reductions in the first escalation and peak with a common focus on public transit use and less-essential weekend/afternoon trips. However, comparable reduction was not present in the second wave, as the shifted focus from mobility to mask-wearing was evident. Although no lockdowns and gentle nudge to wear mask seemed counter-intuitive, simple and persistent communication on personal safety has been effective and sustainable to induce cooperative behavioral adaptations. Our phase-specific analyses and interpretation highlight the importance of targeted response consistent with the fluctuating epidemic risk.