"Click" Is Not Equal to "Like": Counterfactual Recommendation for Mitigating Clickbait Issue

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Other Links: arxiv.org

Abstract:

The ubiquity of implicit feedback (e.g., click) makes it the default choice to train recommenders. However, such implicit feedback usually has intrinsic noises and bias that interfere the inference of user preference. For instance, many users click micro-videos due to their attractive titles, and then quickly quit because they dislike t...More

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