Persuasive Semantics of Aging Health Products Based on AHP and Kansei Engineering

The hypothesis of this study is that kansei design can improve the user's willingness to use the product, that is the persuasive semantics. In order to improve the health of aging society, the kansei design of healthy products is studied for older adults with Kansei engineering method. The correlation of the elder's kansei needs and semantic of product is established. This method includes morphological decomposition of products' kansei factors, the SD semantic scale test, data analyzed with Spss, and establishing the persuasive semantic space of perceptual evaluation of users. The research finding can be used in the process of product development to persuade users to want to use the product.