Selection and Generation: Learning towards Multi-Product Advertisement Post Generation

As the E-commerce thrives, high-quality online advertising copywriting has attracted more and more attention. Different from the advertising copywriting for a single product, an advertisement (AD) post includes an attractive topic that meets the customer needs and description copywriting about several products under its topic. A good AD post can highlight the characteristics of each product, thus helps customers make a good choice among candidate products. Hence, multi-product AD post generation is meaningful and important. We propose a novel end-to-end model named S-MG Net to generate the AD post. Targeted at such a challenging real-world problem, we split the AD post generation task into two subprocesses: (1) select a set of products via the SelectNet (Selection Network). (2) generate a post including selected products via the MGenNet (Multi-Generator Network). Concretely, SelectNet first captures the post topic and the relationship among the products to output the representative products. Then, MGenNet generates the description copywriting of each product. Experiments conducted on a large-scale real-world AD post dataset demonstrate that our proposed model achieves impressive performance in terms of both automatic metrics as well as human evaluations.