Research on Shared Product Design Based on Service Design Concept-Illustrated by the Case of "Ofo" Design

With the rapid development of sharing economy and mobile Internet technology, a large number of shared products have appeared in many fields in China. Taking shared bicycle for example, which is booming in China nowadays as a typical case to analyze, while for the shared bicycle service in the market are diversiform and immature, which has led to uncertainty, complexity and poor user experience in the process of using shared bicycles for users. This paper demonstrates the current research and development status of shared bicycles and focuses on the user experience of yellow-framed bicycle Ofo, one of the famous shared bicycle brands in China, then analyzes the using process through the user survey, customer journey map and stakeholder map, finally puts forward suggestions and opinions of the improvement of Ofo service.