Explaining the Spread of Online Taxi Services in Semarang, Bogor and Bandung, Indonesia; a Discrete Choice Analysis

The spread of online taxi services is transforming mobility patterns in many of the world's rapidly motorizing cities. Yet few studies have systematically assessed which factors are behind this transformation. This article fill this critical knowledge gap for the three fast-growing cities of Semarang, Bogor and Bandung, Indonesia. The article employs an ordered logit model to determine whether and to what extent several sets of predictors-individual attributes, socioeconomic conditions, vehicle ownership, evaluation of the online system, and perceived barriers to public transport-influenced the decision to use of an online taxi in these three cities. The results indicate that the merits such as cost savings and vehicle comfort had the strongest effects. The level of service of public transport in the city also had discernible impacts. Finally, notable differences existed in the magnitude of predictors across modes and cities.