STATISTICAL ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT IN TELECOMMUNICATION SECTOR

Sustainable profitability is the main common goal for all businesses. Indeed, for sustainable profitability to be achieved, sustainable competitive advantage is required which is attained through a successful Customer Relationship Management. The main purpose of this paper is to review from different perspectives how telecommunication organization can gain advantages in the market by analyzing the Customer Relationship Management. This paper provide an important data analysis for telecommunication companies as well as for managers in service sectors to enhance their business. In Telecommunication sector, the business exists to serve customers, and the marketing function must be organized to maximize customer relationships of which it plays an important role in the success of the business. Data will be collected, from telecommunication customers, in order to study and analyze the factors of Customer Relationship Management by using the appropriate statistical techniques. Telecommunication companies will get benefit from this paper, as they will have a list of factors that affects the Customer Relationship Management and they can check how such data could be statistically analyzed. Nowadays, with this stiff competitive market, retaining customers becomes the main target of mobile service providers instead of attracting new customers. This paper has insightful and systematics reviews of Customer Relationship Management analysis. The study will represent a piece of work that objectively demonstrate the previously done researches as well as customers and experts input, in telecommunication sector, for the factors that should be studied in when analyzing customer relationship.