How Does the External Integration and Internal Sharing of Big Data Influence Organizational Innovation? The Roles of Strategic Learning and Market Responsiveness

The issue of how the external integration and internal sharing of big data influence organizational innovation has attracted extensive attention worldwide. The existing literature rarely addresses the relationship between big data integration/sharing and organizational innovation from the strategic perspective at a higher level. Consequently, in this study, big data integration and sharing were employed as external and internal influencing factors to explore the origin of organizational innovation from the perspective of the mediating role of strategic learning and the moderating role of market responsiveness. Simultaneously, an online questionnaire survey was conducted to gather data from 237 research staff working in Chinese firms. The empirical analysis indicated that big data integration and sharing promoted organizational innovation. Specifically, strategic learning played a partial mediating role in the correlation between big data integration/sharing and its innovative capability. Moreover, the innovation-promoting degree of big data integration varied among organizations with market response levels. This study has specific theoretical and managerial implications.