SM4PM: a prescriptive framework for guiding integrated use of social media in project management

The main objective of this study is to gain an understanding of the uses of social media (SM) in project management (PM) and to integrate them into a single framework. The grounded theory methodology has been applied to rich data collected from over 30 PM professionals through personal interviews and two focus groups. The findings identify four categories of SM use: communication, control, dissemination and storage. A set of SM with their respective uses is suggested for each category. This study makes a contribution to research and practice by proposing a framework for integrated use of SM to support PM activities.