Bazzar case: exporting gourmet Brazil

Learning outcomes Students should learn gradual process of internationalization and commitment; reasons for internationalization; and role of networks. Case overview/synopsis This case is about Bazzar, a small company that sells sauces, toppings and desserts made only with high-quality Brazilian ingredients. The case dilemma refers to market entry strategies and commitment, although other IB topics are addressed. Complexity academic level Originally designed for MBA courses. Subject code CSS 5: International Business Supplementary materials Teaching Notes are available for educators only.