Counterfactual Reward Modification for Streaming Recommendation with Delayed Feedback

ABSTRACTThe user feedbacks could be delayed in many streaming recommendation scenarios. As an example, the user feedbacks to a recommended coupon consist of the immediate feedback on the click event and the delayed feedback on the resultant conversion. The delayed feedbacks pose a challenge of training recommendation models using instances with incomplete labels. When being applied to real products, the challenge becomes more severe as the streaming recommendation models need to be retrained very frequently and the training instances need to be collected over very short time scales. Existing approaches either simply ignore the unobserved feedbacks or heuristically adjust the feedbacks on a static instance set, resulting in biases in the training data and hurting the accuracy of the learned recommenders. In this paper, we propose a novel and theoretic sound counterfactual approach to adjusting the user feedbacks and learning the recommendation models, called CBDF (Counterfactual Bandit with Delayed Feedback). CBDF formulates the streaming recommendation with delayed feedback as a problem of sequential decision making and models it with a batched bandit. To deal with the issue of delayed feedback, at each iteration (episode), a counterfactual importance sampling model is employed to re-weight the original feedbacks and generate the modified rewards. Based on the modified rewards, a batched bandit is learned for conducting online recommendation at the next iteration. Theoretical analysis showed that the modified rewards are statistically unbiased, and the learned bandit policy enjoys a sub-linear regret bound. Experimental results demonstrated that CBDF can outperform the state-of-the-art baselines on a synthetic dataset, the Criteo dataset, and a dataset from Tencent's WeChat app.