Which Privacy and Security Attributes Most Impact Consumers’ Risk Perception and Willingness to Purchase IoT Devices?

In prior work, researchers proposed an Internet of Things (IoT) security and privacy label akin to a food nutrition label, based on input from experts. We conducted a survey with 1,371 Mechanical Turk (MTurk) participants to test the effectiveness of each of the privacy and security attribute-value pairs proposed in that prior work along two key dimensions: ability to convey risk to consumers and ...