Using evaluation to enhance a pre-exposure prophylaxis (PrEP) social marketing campaign in real time in Los Angeles County, California

Shoshanna Nakelsky,Leo Moore,Wendy H Garland

Evaluation and Program Planning（2022）

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摘要

•Ongoing and timely evaluation is key to improve Public Health messaging.•Concurrent campaign implementation and evaluation is feasible and improves acceptance.•Integrated approach may increase PrEP use and advance End the HIV Epidemic initiative.

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关键词

PrEP,MSM,TGP,EHE,BLMT

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