The Impact of User-Driven Customization on the Development Process

Current markets show an increasing demand for individual products. Therefore, user-driven customization is a new concept which combines early user involvement and self-customization. It has not yet been extensively discussed in research. The implications on current development processes are not known. This paper combines a qualitative exploration (interviews) with a quantitative exploratin (questionnaire survey) and researches the implications of user-driven customization. Thus, it paper contributes to the understanding of user-driven customization and provides a base for consecutive resear