Understanding The Concept Of Wellness For The Future Of The Tourism Industry: A Literature Review

Wellness tourism is a new and fast growing trend on the global tourism market that brings new changes to the client base by offering novel services and products and attracting new providers into the traditional tourism and spa field. Some researchers argue that the common use of the term wellness is at odds with its deeper philosophical and theoretical roots. To understand the evolution and future of wellness tourism, a literature review was conducted that aimed to identify gaps between the theoretical conceptualizations of wellness and current wellness tourism practices, and explore opportunities to drive market changes that more fully integrate wellness in its deeper meaning, instead of being just a trendy marketing label.