Use Of Linkedin In Teaching And Labour Monitoring Of The Master In Hotel Companies Management

The present paper explores the use of the professional social network LinkedIn in the teaching of official masters. It is based on two projects of teaching innovation that are based on the information contained in the alumni profiles of the Master in Hotel Companies Management of the Complutense University of Madrid. Thanks to its analysis, valuable information about the insertion and career of the master's graduates is obtained, while it implies a greater interrelation between the academic and labour world. In this way, the quality of the teaching-learning process can be verified and improved with the approach of the labour world and the incorporation of the experiences of alumni to the classroom as an enrichment of regulated teaching.