Online Advertising And Promotion: Modern Technologies For Marketing

Online Advertising and Promotion: Modern Technologies for Marketing is a comprehensive source of insight into online advertising, Internet marketing, and Internet advertising strategies. In recent years, the Internet generation has changed our daily lives, as computer and Internet have become a necessity for human beings. More and more companies deliver their products, services, concept of brand, even marketing messages to customers via the Internet or directly interact with them over the Internet. These have mostly resulted in positive influences on advertising, improving consumers' evaluations of advertised products or services.