Augmented reality technology in the libraries of universities of medical sciences: identifying the application, advantages and challenges and presenting a model

Purpose This study aimed to present a model for the use of augmented reality (AR) in the libraries of universities of medical sciences. The goal was to introduce the applications, advantages, opportunities and challenges of AR. Design/methodology/approach This study adopted a qualitative approach, had an applied goal and was based on data theory. The statistical population comprised 20 experts in the field of AR, and the data were collected based on in-depth semi-structured interviews until achieving theoretical saturation. A model was proposed after open coding and the formation of the main categories, and the use of AR in the development of libraries of medical universities was discussed. Findings The category of application consisted of strengthening education, promoting users' information literacy, finding resources, user guidance, gamification, educational justice, helping management, enriching resources, providing new services and economic savings. The advantages were library services, sociocultural excellence, educational level, software potential and helping the librarian. The challenges were technical, economic and cultural barriers. Libraries can attract many users by enacting effective policies, using technology and enriching the content of resources. AR can greatly assist library management and improve the librarians' and users' professional activities. Research limitations/implications The limitation of this study was that some experts could not participate in the interviews. Originality/value The results of this study are beneficial for managers, librarians, students and researchers. The use of AR in libraries is essential for achieving fourth-generation libraries. AR will be a necessity for the libraries of medical universities.