The effects of circular format on store patronage: An Italian perspective

Lucrezia Maria de Cosmo,Luigi Piper,Rajan Nataraajan,Luca Petruzzellis

Journal of Business Research（2022）

引用 5|浏览6

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摘要

•Circular format is an agglomeration of stores under the same brand in a city center.•The circular format positively influences store patronage.•Hedonic shopping value moderates store patronage.•Self-congruity and retail brand experience mediate the relationship between circular format and store patronage via store image.

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关键词

Circular format,Store patronage,Store image,Self-congruity,Retail brand experience,Italian consumer/retail

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