Current global green marketing standard: changing market and company branding

This research focuses on the function and benefits of eco-friendly marketing, particularly in the Indian market. A green marketing strategy encourages firms to use environmental inputs to create new, better goods and services, which helps them expand into new markets and earn more money while also giving them a competitive edge over those firms that do not care about the environment. Marketing managers and company owners may utilize the findings of this research to help their companies grow using green marketing strategies. The aim of this research work is to promote the salient features of green marketing. These features can be very helpful in developing green businesses which can contribute largely to the environment as well as in promoting the eco-friendly marketing strategies. As a result of this study, consumers will be more informed about the newest green marketing techniques and will try to improve their living hood as well as environment.