Multi-objective Dynamic Auction Mechanism for Online Advertising
2021 IEEE International Performance, Computing, and Communications Conference (IPCCC)(2021)
摘要
In online advertising, it is important to jointly consider multiple objectives, e.g. platform revenue and display quality. The existing work only considered multi-objective optimization in each single auction stage, which can be suboptimal in the setting with multiple stages in real online advertising. In this paper, we propose a dynamic auction mechanism which can make a tradeoff between revenue ...
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关键词
internet,online advertising,dynamic mechanism
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